Home Team Marketing Obtains Significant Financial Investment from Affiliate of Lyrical Partners; Extends Partnership with Eventbrite

  • Lyrical sees value in Home Team Marketing and TicketRoar Partnership — Commits $5 million in capital
  • Eventbrite extends partnership with TicketRoar through 2024

PRESS RELEASE — CLEVELAND, OH (August 2, 2017) – After a successful inaugural year, TicketRoar, Home Team Marketing’s (HTM) proprietary, school-specific, ticketing platform today announced a $5 million investment by an affiliate of Lyrical Partners, in addition to a multi-year extension of HTM’s partnership with Eventbrite, the world’s leading event technology platform. The investment will fund HTM and TicketRoar growth and expansion efforts, and the partnership extension will see Eventbrite continue to power the TicketRoar platform, bringing sophisticated ticketing solutions to more than 5,000 schools across North America and to the thousands of sporting events and extracurricular activities in these schools’ communities.

High schools sell more than 500 million paid tickets annually, typically with antiquated processes. HTM is the nation’s leading provider of strategic and highly customizable media solutions across high school campuses, and it has generated more than $50 million for high schools since 2001. TicketRoar, an HTM ticketing platform, provides schools of all sizes with a world-class, complete, ticketing solution. Boys and girls athletic events, school dances, performing arts productions, summer camps, parking passes, and charitable endeavors, among other events, can all be accommodated on the platform.

Lyrical has committed to provide backing to support the future growth of Home Team Marketing and TicketRoar. The capital is expected to be used to expand marketing efforts, increase sales, provide new event creation capabilities and onboard additional staff. This will increase the reach of Home Team Marketing and TicketRoar to hundreds of new schools by the end of 2017.

Executive Chairman and CEO of Home Team Marketing, Steve O’Neill, is confident Lyrical’s timely funding will help schools sell more tickets and will improve school-specific and district-wide financial accountability as well as the fan experience.

“This was a critically important transaction for the company; it provides us with the financial resources we need to make Home Team Marketing and TicketRoar a long-term success for all our clients, team members and investors,” O’Neill said. “We are helping districts and schools across the country by providing best-in-class ticketing and event technology in a multi-billion dollar market.”

Lyrical’s Founder and Managing Partner, Jeffrey Keswin, highlighted the innovative nature of the partnership between TicketRoar and Eventbrite.

“TicketRoar, with its Eventbrite partnership, has again demonstrated innovative leadership,” said Keswin. “Lyrical is excited to fuel TicketRoar, and we expect the company’s high school leadership only to grow from here. TicketRoar and Eventbrite, together, facilitate a seamless, valuable high school event management experience.”

“TicketRoar and Home Team Marketing have done an incredible job servicing the unique needs of high schools, nationwide,” said Matt Rosenberg, Chief Revenue Officer, Eventbrite. “Our continued partnership ensures that high school administrators can easily and efficiently list, ticket and sell out their events, while providing students and fans with access to a superior online ticketing experience.”

For more information about how TicketRoar is offering an enhanced ticketing solution built specifically for schools, visit: https://www.ticketroar.com/schools

For more information about Home Team Marketing and its myriad of solutions for schools, visit: https://www.hometeammarketing.com

About Home Team Marketing & TicketRoar
TicketRoar is a proprietary, school-specific ticketing platform created by Home Team Marketing (HTM), the nation’s leading provider of strategic and highly-customizable media solutions across high school campuses in the United States. HTM provides brands with visible messaging opportunities, offline and digital solutions, and promotional marketing, all geared to drive their objectives. HTM has contributed more than $50 million to high schools since 2001.

About Lyrical Partners
Lyrical Partners is a privately held investment management firm based in New York City. Lyrical and its affiliates manage $8 billion in hedge funds, real estate funds, private equity funds, funds of hedge funds, and traditional equity portfolios.


Connor Balderson
Home Team Marketing & TicketRoar
812 Huron Road, Suite 205
Cleveland, Ohio 44115

Jordan Smith
Home Team Marketing & TicketRoar
812 Huron Road, Suite 205
Cleveland, Ohio 44115